GMYC

Franchising opportunity for young inspiring Entrepreneurs

Fast Food and Restaurants Franchises

Fish and Chip Franchise

1. Description

The Fish & Chip Co brings old England’s national food of batter-fried fish paired with huge fries to our shores to satisfy South African appetites. They successfully have been operating since 2009.

The Fish & Chip Co.

Established:	2009
Initial Franchise Fee:	R100 000 excl Vat
Set-up Costs:	R482 456 excl Vat
Management Fees:	R550 per week
Marketing Fees:	R550 per week
FASA Member:	No
Contact:	Milos Mazalek +27 (0)11 608 1060 www.fishandchipco.co.za

About the Franchise

The Fish & Chip Co was acquired by leading food group TASTE Holdings in February 2012 to get into the untapped lower LSM market. To differentiate itself, the brand has acquired South African footballer Siphiwe Tshabalala who is a franchisee and brand ambassador.

Unlike the traditional franchisee model, the low royalties and marketing fees are fixed and not based on a percentage of turnovers, making this model attractive to potential franchisees. With over 290 stores in South Africa and neighbouring countries, the Fish & Chip Co is one of the most popular food brands for consumers and franchisees.

Franchisee selection criteria

Potential franchisees need to possess business acumen and patience

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They also need strong people and communication skills which will be beneficial when dealing with customers, staff and associates. Hard working people who can put in the long hours are required.

Whilst the right location contributes to the success of the business, owner-operator involvement boosts profitability.

Franchiser support

To ensure that franchisees are ready for trade by the time they open their doors, a five-day training programme which deals with day-to-day operations, stock control, up-selling, customer service, management skills and marketing is attended by the franchisee and staff.

The standard operation manual which is covered during training equips the franchisees with valuable procedure and business information. Potential franchisees are assisted with site evaluation and identification. They also have an option to be assisted with the preparation of financial applications. Marketing campaigns and advertising ensure brand awareness and the much needed brand differentiation.

The initial training is coupled with continuous support from field consultants and the head office.

Your investment

While there is no standard application approval time, the application process can take three weeks or three months and is largely influenced by the availability of a site and funds.

Individuals who have the required money and existing sites are in a better position to open earlier.

The return on investment can be obtained between 12 and 24 months.

The average size of an operation is 60m2.

Application process

• Enquire about the brand and additional information
• Deposit a refundable R100 000
• Identify a suitable site
• If necessary, franchisor assists potential franchisees with finance application; Based on the low set-up costs, most potential franchisees do not require finance
• Pay the outstanding costs
• Secure the identified and approved site
• Store fittings by franchisor Open for trade.